About Us

“Keith Ridgway and Antony Hampel are the best in the business”

Well known in the entertainment and events industry both locally and Internationally (with a little black book to be envious of) they have a reputation for quality, originality and professionalism.

Together, Keith and Ant have produced more than 500 events and created some of Australia’s biggest and best loved entertainment moments and brand activations.

Clients include L’Oreal, Sony, AFL, Novartis Pharmaceuticals, Bluescope Steel, Melbourne Racing Club, David Jones, Crown Casino, Ford, NRL, Nike, Origin, Coca-Cola and Pratt Foundation.


Keith Ridgway   |   Ant Hampel

Antony Hampel

Antony Hampel | Ant Hampel

event management
Ant Hampel – Founder and director of two of Australia’s premier event management and entertainment companies, Antony Hampel is a highly regarded event producer, transforming the industry with widely published, highly successful, award winning events and brand activations.His first Melbourne based event management company, think creative events (established in 1999) sold in 2007 to Commquest. In 2010 he opened his second venture, alive events. During this time both think and alive have staged some of Australia’s highest profile public, experiential and and business events.  His clients range from A-list celebrities to leading global corporations. A multi-talented and awarded event producer and entertainment marketer, Ant is recognised for reinventing how brand activations can be shared in a powerful and distinct live format.

anticipate and evolve

With a mind wide open, Ant Hampel has spent 25 years immersed in television, radio, entertainment marketing, concert touring, theatre and live events.  These unique skill sets have provided Ant with a detailed understanding of creative, production, marketing and logistics was the result, inspiring Ant to bridge the gap between audience, brand and entertainer.  What followed was a passion turned business that is one step ahead in a fast evolving industry. Unique live brand activations that are meaningful and engaging and deliver on brand, delivering on time and on budget every time. The alive experience.

always offer something new

An exceptional level of creativity driven through the precision of bespoke systems and processes has attracted an A-list of clients. Kylie Minogue, Baz Luhrman, President Bill Clinton, Basement Jaxx, Nicole Kidman, AC/DC, Michael Jackson, Jamie Oliver, Riverdance, Prince, Paris Hilton, Charlize Theron, Basement Jaxx and Jamiroquai are just some of the show stoppers that have used alive experience.

Industry giants that value the immediate and long term impact of Ant’s unique experiential brand communication strategies include BMW MINI, Adidas, Ford, Fosters, 20th Century Fox, AFL, Sony, Austereo, L’Oreal and Melbourne Fashion Festival, COLES, Maybelline, Sportsgirl, Disney/Marvel, ANZ, Jetstar, Tennis Australia, NOVA 100, Cricket Australia, Village Roadshow, APIA, DIESEL, Hugo Boss, Mirvac, Video Ezy, Bluescope Steel, Nine MSN, Melbourne Fashion Festival, Novartis, Real Estate.Com, Discovery Channel, Medibank, Melbourne Racing Club, City of Melbourne and Treasury Wine Estates to name just a few.

With an impressive list of clients, Ant enjoys the challenge to find new ways to deliver experiential events, award shows, product launches, sponsorship activations and public events or, as he puts it “anything live”!

smash the ceiling

Ant is committed to pushing creative and logistical boundaries of event production notching up significant milestones with various teams along the way. Intuitively, he uses live events as a platform to generate brand experiences that are compelling, measurable and drive long lasting  impacts  to drive commerce for his clients.

Ground-breaking events that have spanned his career and offered diverse roles (director of marketing, general manager touring and producer), spawned a “theatrical meets practical” approach that Ant Hampel introduced to the corporate world and an industry that hasn’t looked back.

give and get

Sharing knowledge and inspiring the next generation of event producers is integral to Ant’s involvement in the industry. Ant Hampel has lectured in Events and Entertainment Marketing at Victoria University, Boston University, Sydney University and R.M.I.T. Ant also frequently addresses industry conferences and expo’s as well as being part of the ISES organisation (formerly on the ISES committee of the Melbourne Chapter).

A passion for social justice and improving the lives of others sees Antony Hampel contributing to many cause related projects for charitable organisations where his vision is create news ways of raising awareness and funding for worthy causes including Red Cross, Mirabel Foundation, Are You OK Day, Fifteen, Y Gap and Open Family.

crunch the numbers



Keith Ridgway

Fortunately I had an early start in music, my father a concert violinist began teaching me at the age of three and  since then music has never left my side. Fortunate in the sense that I have had the opportunity to continue this experience into my professional life over the last twenty five years.This aspiration to create and perform music has opened up many interesting and varied avenues for me, many of which I walked down, and some of which I ran down and all of which have given me skills and experience to be involved in everything from managing number one multi-platinum acts like Taxiride, The Androids, Richard Clapton and Chrisitine Anu, to performing guitar on stage with Kylie Minogue at the seminal Sound Relief concert at the MCG. At various times I have also worked with international music acts like Kiss, Matchbox Twenty, Cindy Lauper, The Back Street Boys, two Australian Prime Ministers and one of my favourites, working as a script editor under Jeff Hayes the Executive producer of the universally successful American TV series “Law and Order”!

I was recently interviewed for a new university text book to be published by Penguin as a guide for graduates on the kinds of jobs, skills and  greater requirements to be a part of the events and music industry. I enjoyed this immensely as an opportunity to pass on that kind of information to a new generation that only comes from years of hands on experience.  I was able to offer insights into everything from touring with bands in the UK, Europe and America in real rock and roll tour buses, to recording guitar parts for famous TV shows to my three years as the sole entertainment consultant for the new Crown casino; programming 180 acts a week in 30 locations around the building 24 hours a day…and attending most performances!

I am lucky that on an almost daily basis I work with great Australian acts like Jimmy Barnes, Delta Goodrem, The Hilltop Hoods, Jessica Mauboy,  Vanessa  Amorosi, Jon Stevens, James Reyne, Justice Crew and Ruby Rose to name a few.

Memorable highlights include being on the road for Tina Turner’s worldwide farewell tour, creating and co-producing the number one most played song in Australia 2000 as well as The ARIA number one record (Everywhere You Go) out of my studio along with a phone call from Madonna asking permission to use the video clip I created for The Android’s “I wanna Do It with Madonna” at a the release of her new record.

This variety of experience has given me another key element crucial to my career, an extensive network of contacts all over the world from managers to agents, record companies, publishers and television and film production companies.

On an event basis I have been fortunate to work with and deliver unique experiences and programming for many great clients including Nike, Westpac, Seek, Origin Energy, Ford Australia, MGM Grand Casino , Crown Casino, the Grand Prix Corporation, Coca Cola Amital, BHP Billiton, The Victorian Racing Club, David Jones, Myer, The Djerriwahh Festival (3 years, 40,000 people), Accor, Suncorp, The AFL, The NRL, Cricket Australia, The Prime Minister’s Office, The Shane Warne Foundation, The Pratt foundation and many others.

Main Menu